Nutrition during the first 1000 days has critical influence on the immediate and long-term physical and cognitive development of infants. Infant feeding is a large component of parenting that encompasses the social, cultural, and economic structure of a parent’s life. Education and support from health care providers that empowers parents to adopt recommended infant feeding guidance provides an unmet opportunity within nutrition education.

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Infant nutritional advice from the internet, family and friends is not always adequate and of good quality. Parents expect the Health Care Professionals (HCPs) they consult will provide individualized instructions on infant feeding. A prenatal visit to the pediatrician and after birth and frequent visits to HCPs during the first year of life are of fundamental importance in order to provide nutritional counseling.