The breastfeeding week is celebrated across the globe from 1–7, August every year to support, promote and create awareness on the importance of breastfeeding. The theme of World Breastfeeding Week in the year 2014 is ‘BREASTFEEDING: A Winning Goal - for Life!’ The theme asserts the importance of increasing and sustaining the protection, promotion and support of breastfeeding - in the Millennium Development Goals (MDGs) countdown, and beyond.
Breastfeeding is an important aspect of maternal, newborn and child health since it provides the newborns with all the vital nutrients for healthy development while providing antibodies that protect the child against common childhood illnesses. Breastfeeding is a key to healthy child development and is also beneﬁcial to mothers as it reduces the risks of breast and ovarian cancer later in life, while helping women return to their pre-pregnancy weight faster, and lowers rates of obesity.
In addition to offering several health benefits to the infants and mothers, breastfeeding is also economical due to the reduced healthcare costs (due to less illness) and saved time and wages lost while attending an ill child. Thus, breastfeeding should be promoted among mothers. Supporting new mothers, especially during pregnancy, hospital stay and early post discharge, regarding early initiation, correct positioning & attachment is crucial for successful breastfeeding.