In order to raise awareness about the benefits of breastfeeding, Nestle Nutrition Institute conducted numerous conferences all around India. Also, a booklet which covers a number of articles on the scientifically studied cases on breastfeeding has been released on the occasion of the Breastfeeding Week in August. The articles are based on the opinions of various key thought leaders and the different studies they have conducted. The booklet, on a whole, tries to demonstrate the importance and benefits of breastfeeding, and the life-time impact on the child’s health. It also discusses the challenges faced by the mother during this phase of her motherhood.